Brand & Marketing Strategies
Using the Hispanic Business Strategy that we created for Pernod Ricard USA’s (PRUSA) Chivas Regal® brand, Santiago Solutions Group developed a scalable, cause-related marketing platform that added a unique spiritual dimension to the brand.
The program, Espíritu de Progreso Latino (EDPL) or Spirit of Latino Progress, is anchored in the brand DNA of success and aspiration. It also stems from our uncovered “ownable” insight that Latinos want to be recognized for their strong values and work ethics in their constant pursuit of progress, rather than be victimized by their or their families’ status as immigrants to the US.
Comentarios anteriores