Santiago Solutions Group

Multicultural Business Strategy

After conducting in-depth Strategic Intelligence analysis for construction manufacturer USG-Sheetrock, Santiago Solutions Group identified existing and potential opportunities within the Hispanic pro market and benchmarked these against the General Market.

Santiago Solutions Group then evaluated USG’s internal Business Units and Brand portfolios. We applied learnings from our data mining and research to this evaluation and developed specific Opportunity-Sizing recommendations.

We followed these Opportunity-Sizing recommendations to create a Hispanic-specific Business Strategy for USG that aligned with long and short-term ROI. This Business Strategy directed individual Business Units, products and geo-targeting to maximize USG sales and growth within the Hispanic market.