Over 20 years of senior communication/marketing program experience serving consumer, healthcare, technology and financial services industry leaders. Bob was a founding partner of FischerHealth, the nation’s leading independent healthcare communication firm. He successfully managed the sale and transition of the firm to Omnicom/Porter Novelli and led the FischerHealth/Porter Novelli brand. Bob’s experience also includes serving [...]
Dr. J. C. Alvarez, Ed. D., Director, brings years of experience from diverse arenas including government, education and the private sector. As the first Latina wholesaler for Anheuser-Busch, she led Bud’s franchise turnaround in Chicago through intense retail sales and overseeing over 1000 in-market special events and consumer activations annually. She serves as SSG’s sales [...]
Pedro Santiago, Director – Econometrics, has developed econometric, feasibility and market studies for pharmacies, supermarkets, shopping centers, hotels, associations, hospitals, nursing homes and medical facilities over the last 20 years. With SSG, Pedro has directed customer demand, opportunity sizing and optimization econometric models for growth, acquisition (direct response) and retention strategies for clients such as [...]
Steven Petroff, Principal, is a senior integrated marketing & communications professional with expertise in branding, strategic planning and target segmentation. Steve’s experience includes having managed annual planning and daily agency operations for three divisions of Health Net of California, the 4th largest medical insurance provider in CA, where he led a state-wide initiative reaching out [...]
Bessie Ramírez, Principal, is an experienced professional in multicultural strategy development, brand management and marketing communications. Bessie began her marketing career in brand and category management at Nestlé. Aside from having full P&L responsibility, she specialized on new product development and seasonal executions for the impulse-driven chocolate and confections category. In 2001 she chose to focus [...]
Derene Allen, Principal, brings strategic and tactical expertise in Latin America, Caribbean and US Hispanic markets. Derene specializes in creating new corporate metricing systems for multicultural initiatives, including quantifying the efficiency and ROI of clients’ investment in the Hispanic market. She employs these customized systems to link the highest growth strategies with a corporation’s internal [...]
Steve Moya, Senior Strategist at Santiago Solutions Group, has decades of high level expertise in strategy, marketing, segmentation and public relations/communications, having assisted businesses and non-profits with growth strategy and marketing, as well as leading organizations to advance innovation. In addition, Moya also advises SSG’s Social Impact Sector assisting numerous non-profits in the development of [...]
Carlos Santiago, President & Chief Strategist of Santiago Solutions Group, is a nationally-recognized business strategist. He is known for his innovative branding, segmentation and ROI analytics. Carlos founded Santiago Solutions Group in 2000, developing proprietary econometric methodologies for analysis of the multicultural segments. Over the last 10 years, he has guided strategic growth, corporate, branding, [...]