Strategic Intelligence
Santiago Solutions Group utilizes proprietary tools to measure opportunities in your portfolio against consumer trends, needs and preferences. We assess and define an organization’s MultiCultural DNA™ - from an Outside-In and Inside-Out perspective. This rates your business’ ability to align and scale operations, externally and internally – with retail, sales, IT, org design, products and budgets.
- Competitive Intelligence
- Data Mining
- In-Field Surveys
- Best-in-Class Benchmarking
- Consumer Insights
- Market Trends and Trade Area Analysis
- Ethnographics
- Multicultural Internal Readiness Evaluation
- Acquisition-Loyalty Predictive Modeling
Your brand is evaluated In-Culture and In-Context with your key growth segments. Brand positioning is then aligned with these needs, values and beliefs.
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