Bessie Ramirez, Principal
Bessie Ramírez, Principal, is an experienced professional in multicultural strategy development, brand management and marketing communications. Bessie began her marketing career in brand and category management at Nestlé. Aside from having full P&L responsibility, she specialized on new product development and seasonal executions for the impulse-driven chocolate and confections category. In 2001 she chose to focus on the Hispanic market and has since worked for various agencies including Casanova Pendril Publicidad, leading account teams for clients such as The Home Depot, Ferrero Rocher, Wells Fargo and Foster Farms. Since 2003 Bessie has been with SSG, playing an instrumental role in the development and implementation of growth strategies for companies like J&J, Freddie Mac, Telscape, Money Mart, Swiss Colony Companies and Health Net.
She holds an MBA with concentrations in Marketing and Finance from the Kennan Flagler Business School at the University of North Carolina.
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