Steven Petroff, Principal
Steven Petroff, Principal, is a senior integrated marketing & communications professional with expertise in branding, strategic planning and target segmentation.
Steve’s experience includes having managed annual planning and daily agency operations for three divisions of Health Net of California, the 4th largest medical insurance provider in CA, where he led a state-wide initiative reaching out to the Hispanic population and building brand presence in local communities. Steve has also developed and executed strategic communications plans for Children’s Hospital Central California, for construction materials firm US Gypsum, and with spirits company Pernod Ricard USA, he developed a long-term corporate social responsibility strategy for Chivas Regal brand and guides annual planning of integrated communications in key US Hispanic markets.
Steve has a Masters in Hispanic Literature and Linguistics from Georgetown University.
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